By Ben TuxworthBen Tuxworth, communications director at Forum for the Future, writes a monthly column for Gristmill on sustainability in the U.K. and Europe. ----- British supermarket shoppers face increasingly bewildering claims about the ethical qualities of products. In one of retail giant Tesco's stores, shoppers can opt for goods branded with the Soil Association's organic standard, the Fairtrade Foundation's logo, the British Farm standard, or chain-of-custody marks from the Marine Ste...

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